One April morning on the Hawaiian island of Maui, the manager of Haleakala Ranch, Greg Friel, and his son and grandson saddle up to herd cattle from one lush pasture to another. Eight thousand feet above them looms the mountain’s crater, invisible among frothing clouds; two thousand feet below, the Pacific Ocean sparkles under sunny skies to the horizon.

Meanwhile, 16 miles away, the manager of Ulupalakua Ranch, Jimmy Gomes, is driving southward on the mid-mountain Pi’ilani Highway. He emerges from a bucolic forest onto terrain that looks like rural southern Italy, then enters territory that’s drier still — a bed of hard basalt lava that spilled thousands of years ago from cracks in the earth. Gomes follows the road through more greenery where it dips to the ocean’s edge. He parks at Kaupo Ranch, where manager Bobby Ferreira has gathered some prized Angus derivative bulls to sell. The two make a deal.

Around the bend northward from Kaupo lies one more of Maui’s largest ranches, this one in radically different terrain, where waterfalls and foliage flourish in deep gorges under constant rains. Hana Ranch manager Josh Daniels is pioneering a business model he hopes will sustain both the ranch and the local families who depend on it.

Friel, Gomes, Ferreira, and Daniels work within a few miles of each other, yet their operations differ so much they might as well be a few states apart. The reason: the giant dormant volcano that makes up 75 percent of the island. In this three-part series, The Furrow looks at how ranches located on different aspects of the “House of the Sun” survive.

Kaupo Ranch — Maui’s wild west

Few people realize that Hawaii — as famous for its sugar and pineapple as for its luscious beaches — is also cattle country. It has been ever since 1793 when the British explorer George Vancouver shipped a small herd — seven cows and two seasick bulls, according to a history from the Hawaii Department of Agriculture — from Alta, California as a gift for the king. Today, about 760,000 acres of the state’s 4.2 million acres are in pastureland — comprising 83 percent of all productive agricultural land in the state, according to a University of Hawaii study published in 2015.

Maui’s ranches are cow-calf operations, with permanent herds producing calves for sale to be raised, finished, and slaughtered for beef. Maui once had its own finishing feedlots and slaughterhouses, but the lots closed in the early 1990s when the costs of imported feed soared. Ranchers adapted by working with cargo shippers to send calves to the U.S. mainland for finishing and slaughter. Some 60 to 70 percent of calves annually are weaned at 6 to 10 months of age and transported to the mainland, where some are sold to be feedlot grain-finished, and a smaller percentage are finished by grass or grain on farmland owned by the Hawaii-based rancher.

While many island ranches have sold off portions or subdivided, a few properties haven’t changed much. Kaupo Ranch is famously one of the least altered.

Kaupo Ranch manager Bobby Ferreira and Ulupalakua manager Jimmy Gomes confer on the prices of bulls.

Kaupo Ranch manager Bobby Ferreira and Ulupalakua manager Jimmy Gomes confer on the prices of bulls.

Far Out: The property is part of a larger area that gets its name from Kaupo Gap, a rift in the mountainside that opened during a landslide more than 100,000 years ago. The slide shoved massive amounts of earth and soil onto an area where the ranch now operates, according to Ferreira. The rugged land feels remote and wild, a world away from the tableaus of resorts and sugar cane fields that travelers see on the rest of Maui.

Early Polynesians divided the land economically into wedge shapes known as ahupua’a that extended between valley ridges from the crater through to the ocean. The divisions gave early family groups access to various resources at different elevations, including sea life, timber stands, fresh water, and arable land. Kaupo Ranch still holds most of its original shape, according to Ferreira.

“It’s a tough place,” he says. “The number one reason it has remained intact is its location, and number two is the difficulty with the type of terrain. It’s very humid, and it’s all mountains. You can compare Kaupo Ranch to Haleakala Ranch — Haleakala is steep, and it is on lava; but it is close to town. When equipment breaks down, all they need to do is run downtown and come back. At Kaupo, we have 1.5 hour’s drive each way.”

Ferreira is known widely for his work pioneering an Angus Plus derivative species well adapted to mountain tropics. (Angus Plus are Bos Indicus/Angus derivatives, combining a minimum of 50 percent Angus with a floating percentage of Brahman, Ferreira says.) He also won recognition recently for transitioning the pastures of a previous ranch from fallow sugarcane fields to legume-grass mixes that support productive forage finishing. At Kaupo, he oversees 1,300 head of cattle; because of recent drought conditions, that number has been temporarily reduced from the ranch’s carrying capacity of 1,800 head, he says.

The waterfalls of the Seven Sacred Pools, near Kaupo Ranch.

The waterfalls of the Seven Sacred Pools, near Kaupo Ranch.

Wind and Rain: It’s hard to imagine that a tropical place like Hawaii experiences droughts. The archipelago lies in the northern portion of the equatorial zone, where prevailing northeast trade winds deposit moisture in highly localized patterns. When the winds — after traveling many miles across the ocean — reach Haleakala, they split and stream around the mountain like currents of water.

According to University of Hawaii meteorologist Pau-Shin Chu, trade winds have been diminishing recently and shifting slightly from north to east. Between about 2007 and 2013 they delivered significantly less water to Maui and the other islands in the Hawaiian chain. That was followed by a year that delivered closer to normal rain, but then that was followed by the current El Nino cycle and less rainfall on the islands. It’s been an alarming trend, Chu says. “We’ve seen this decreasing trend over the past 40 years, since the 1970s,” he says.

Where and when the rain falls depends on the property’s mountainside location and its exposure to the winds. On north- and east-facing slopes, trade winds deliver as much as 200 inches a year; on the southern or lee sides, the rain is blocked by Haleakala, and the ranches tend to receive much less, Chu says. Kaupo is on the lee side.

“Kaupo spans three miles,” Ferreira says. “We’re on the edge of the turn. I can have rainfall as high as 59 to 60 inches or as low as 17 inches. My records show that the lowest average is about 12 inches.”

But Kaupo benefits from a second wind effect. While the trade winds dominate 70 to 80 percent of the year — most prevalent in summer — another wind pattern, the Kona, supplies light moisture from the opposite direction, south and southwest, during the fall.

Another factor affecting Kaupo and the other Haleakala ranches is elevation. Air temperatures change as the volcano’s slopes rise. Grass is available year-round at one elevation or another, but different species are associated with different heights. Lower slopes grow tropical grasses and legumes, while higher sections grow a mix of tropical and temperate zone species.

Only a small number of tourists make the drive all the way around the volcano to Kaupo. When they reach the little community, they see scattered houses, a church and a single general store. The ranch and the store are Kaupo’s primary employers, Ferreira says, providing jobs for fewer than a dozen people.

The ranch’s owners include the daughter of the man who bought the ranch in 1929, William Dwight Baldwin, himself a descendent of missionaries who arrived on the island in the 1830s. The current consortium of owners is planning to continuing its traditions, Ferreira says.

“They want to preserve the lifestyle, the way it’s been out here,” he says. “The land is basically only good for this purpose. They want to know that their grandchildren are going to be left with something that they kept alive. That goes for all of us — not only Kaupo’s owners, but all of the ranchers on Maui.”


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