This Privacy Statement explains how John Deere Publications, 10789 South Ridegeview Road, Olathe, Kansas 66061 (“John Deere Publications”, “we” or “us”), collects information about you when you use the Site and how John Deere Publications may collect, use and disclose such information.  Read this Privacy Statement carefully.  By using the Site, you agree to this Privacy Statement.    

Collection and Use of Personal Information:

In certain cases, we collect Personal Information directly from you.  Personal Information is information used to identify or contact a person, including information such as a name, address, telephone number and email address.  We may collect Personal Information directly from you when you interact with the Site, such as when you contact us; complete forms on the Site, including responses to surveys, entering contests or promotions sponsored by us or signing-up to receive a newsletter or other publication(s); and details of transactions you initiate through the Site or fulfillment of your orders.  We may also collect additional Personal Information from social media sites such as Facebook, if you “Like” our pages or join our communities, or from Deere & Company, its affiliates and subsidiaries or other third parties.   

You may also provide information to be published or displayed on public areas of the Site, or transmitted to other users of the Site or third parties. Such information are posted on the Site and transmitted to others at your own risk.    

We may use Personal Information alone or in combination with other information  to:  (i) present the Site and its contents to you; (ii) provide you requested products and services; (iii) contact or respond to you, including to provide you notices about your account; (iv) provide you with communications and offers for products and services from Deere & Company, its subsidiaries and affiliates and its authorized dealers, including offers based on your interests; (v) administer surveys, polls, sweepstakes, contests, loyalty programs and other promotional events; (vi) provide you with information that may be of interest, such as John Deere news, John Deere magazines, publications, catalogues, and announcements; (vii) to allow you to participate in interactive features of the Site; (viii) administer, update and customize the Site; (ix) improve products and services; (x) perform statistical analysis; and (xi) for corporate governance, including to enforce our rights and to comply with applicable laws.    

Disclosure of Personal Information:

Personal Information that you provide to us in the course of using the Site may be disclosed as follows:

  • To Deere & Company its affiliates and subsidiaries, suppliers, authorized John Deere dealers and distributors, and business partners, which may use it for the uses listed above.
  • To our service providers to fulfill the uses listed above on our behalf. Our service providers are bound by law or contract to protect the information and data, and to only use it to perform requested services.
  • To fulfill the purpose for which you provide it, including, for example, if you use the Site’s “tell-a-friend” functionality.  If you use this functionality we will automatically send the recipient a one-time email with the information you specified. 
  • For any other purpose disclosed by us when you provide Personal Information. 
  • Where you request or authorize it.

We may also share Personal Information where needed to affect the sale or transfer of business assets, to enforce our rights, protect our property, or protect the rights, property or safety of others, or as needed to support external auditing, compliance and corporate governance functions. We will also disclose Personal Information when required to do so by law, such as in response to a subpoena, including to law enforcement agencies and courts in the United States and other countries where we operate.

The Site also uses various social plugins and share buttons.  With these plugins you may share that you like the Site or visit our respective sites within the networks.  We have no influence over data gathered by the plugins and do not know about the data gathered by the social network.  If you are logged into the respective social network your visit may be linked to your account.  Even if you are not logged in, it is possible the plugin may transmit information to the respective social network.  Please refer to the specific social media site’s privacy policies and terms of use for more information.     

Please note that we may also use and disclose information and data about you that is not personally identifiable without restriction.  For example, we may publish reports that contain aggregated and statistical data about our customers. These reports do not contain information that would enable the recipient to contact, locate or identify you.

Collection and Use of Other Information

We may collect information about the use of the Site, such as how many visitors visit a specific page, websites visited before coming to the Site and websites visited after leaving the Site, how long they stay on that page, and which hyperlinks, if any, they ‘click’ on.  We collect this information through the use of various technologies, which are discussed in greater detail below.  We may make full use of this information, including using and disclosing this information to improve our services and the Site, optimize the Site, store preferences, understand website traffic patterns (such as estimating the audience size and usage patterns) and to diagnose problems with the server or Site and ensure the Site functions properly.  We may also use this information for security purposes. 

In many cases, this information is only collected and used in a non-identifiable way, without reference to Personal Information. In some cases, we do associate the information we collect using cookies and other technology with your Personal Information.  In which case, the “Collection and Use of Personal Information” and “Disclose of Personal Information” Sections of this Privacy Statement governs how we use and disclose this information when we associate it with your Personal Information.

I. Cookies, Web Beacons and Other Technologies

When you visit the Site, we collect certain information by automated means, using technologies such as cookies, pixel tags and web beacons.   For example, when you visit our website, we place cookies on your computer. Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Cookies allow us to recognize you when you return. They also help us provide a customized experience and enable us to detect certain kinds of fraud. 

Most web browsers automatically accept cookies.  You may find out how to delete cookies currently stored on your device by clicking ‘help’ on your browser’s menu, or by visiting  If you delete all cookies you may not be able to access certain features of the web site. 

We may use website and application analytics services that use cookies and other similar technologies. The Site uses Adobe SiteCatalyst, a web analytics service provided by Adobe.  This service uses ‘cookies’ to help us analyze how users use the Site.  This gives us insight into how many people visit our website and how users interact with it.  More information about Adobe SiteCatalyst is available at

We may also use Flash Cookies (also known as Local Stored Objects), Microsoft Silverlight and similar technologies to personalize and enhance your online experience. The Adobe Flash Player is an application that allows rapid development of dynamic content, such as video clips and animation. Flash cookies (and similar applications) use technology to remember settings, preferences and usage similar to browser cookies, but these are managed through a different interface than the one provided by your web browser. To learn how to manage Flash cookies, please see Adobe’s website.

We may also use pixel tags and web beacons, which are tiny graphic images placed on website pages or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, the pixel tags and web beacons generate a notice of that action. These tools allow us to measure response to our communications and improve our web pages and promotions.

II. Browser, Device and IP Addresses

We may collect information about through your browser or device when you visit the Site, such as the device you use to access the Site, your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located.  If you visit a related mobile Site, we may collect the type/model of the mobile device viewing the Site and the associated service provider. 

Our server or session logs also record the IP address or derivative of the device you use to connect to the Internet.  We may also collect the domain name from which you linked to the Site, web browser, web domain you visit after you leave our Site and other information. 

Third Party Links:

This Privacy Statement only addresses information collected on this Site.  This Site may include links to other websites, and you may be directed to other sites that are beyond our control.  Other websites that may be accessible through this website have their own privacy policies and practices, which may be different from this Site’s.  We encourage you to familiarize yourself with the privacy statements provided by all third parties prior to providing them with information or taking advantage of an offer or promotion.  We are not responsible for the practices of these other sites. 

Do-Not-Track Disclosure:

Due to the lack of standardization, at this time the Site does not have the ability to comply with any setting within your web browser that sends a ‘do not track’ signal or other similar technology.

Security of Information:

We have implemented an information and data security program that contains administrative, technical and physical controls that are designed to reasonably safeguard Personal Information.  We cannot guarantee that all information will be protected against loss, misuse, or unauthorized access.  No internet data transmission can be guaranteed as secure from such incidents. 

Conditions of Use; International Transfer of Information:

This Site is controlled and operated from the United States of America and it is subject to the laws and regulations of the United States.  Personal Information may be stored and accessed in other countries.  By visiting the Site you consent to the collection, use, processing, transfer and disclosure of Personal Information as set forth in this Privacy Statement, including  to the United States of America and other countries that may have different, and perhaps less protective, privacy and data protection laws.    

Children’s Privacy:

This Site is not intended to for children under 13 years of age, and we do not knowingly collect information from children under 13.  Please contact us at if you believe we have collected information from a child under 13 years of age.  We will make commercially reasonable efforts to delete any such information collected. 

How to Contact Us

Please contact us if you have any questions or comments about our privacy practices or this Privacy Statement, or if you wish to access, correct or update Personal Information. You can reach us online at You can reach us via mail directed to:

  Privacy Manager

Center for Global Business Conduct

Deere & Company

One John Deere Place

Moline, Illinois 61265-8089 USA

Effective Date & Changes to this Privacy Statement:

From time to time, we may update this Privacy Statement to reflect new or different privacy practices. We will place a notice on our homepage when we make material changes to this Privacy Statement. Additionally, if the changes will materially affect the way we use or disclose previously collected Personal Information, we may also notify you about the change by sending a notice to you.

The effective date of this Privacy Statement is April 4, 2016.